Most impact organizations have a backlog of existing content — past reports, old blog posts, social archives — that’s rarely reviewed against a consistent standard. A short audit checklist surfaces what’s actually working and what needs a rewrite.
Does it name a real, specific subject?
Content built around an unnamed “our beneficiaries” or a vague issue statement tends to underperform content built around one real, specific case. Flag anything without a named subject for a rewrite.
Is every claim still checkable?
Old content sometimes carries claims that were true once and have since gone stale, or were never fully sourced to begin with. An audit should flag anything that can’t currently be backed up, regardless of how it performed originally.
Does it point somewhere?
Content with no clear next step — no linked report, no related program, no contact path — tends to be a dead end for a reader who was actually persuaded. This is one of the easiest, highest-value fixes an audit surfaces.
Is it still using the right framing?
Positioning and terminology shift over time; content written under an old tagline or an outdated framework description needs updating even if the underlying story is still good.
Running exactly this kind of audit — including on Impactedia’s own legacy blog content — is the work behind this rewrite project itself.